Weenie Wif Beanie

This project involved a comprehensive branding and development sprint to launch a disruptive cryptocurrency from the ground up. The process began by workshopping a subversive yet playful core concept: a "crypto-heist" wiener dog who cleverly uses a signature beanie as a balaclava. This persona served as the foundation for the visual identity, brought to life through a suite of custom, hand-drawn illustrations and a whimsical mascot designed to command attention in a crowded market. To finalise the launch, the project culminated in the design and build of a high-performance, responsive website in Webflow, ensuring the bold branding translated into a polished, user-centric digital experience.